The What & Why of CMS

Posted on 19 August 2018

And its Importance for a Successful Website

You need a website. Regardless if you build widgets or write books, a website reveals more about you and your company than a business card or cold call. In fact, in the process of selling your product or service, one of the questions customers may ask is, “Do you have a website?”

How you go about designing this digital platform depends on time and talent. If you feel you don’t have either, you hire a team like ours at Time4 Digital to create the physical product from your ideas. On the other hand, if you’re someone who handles all aspects of a website’s construction, then you need to know some basics about CMS.

The Content Management System

A Content Management System (CMS) is the main component of website creation, besides the actual concept and theme, which drives people to or from your business. It can either be open source (, Joomla) or part of a dedicated platform (Wix, HostGator).

A CMS is one or a set of applications bundled together to create and manage web content. A front-end interface gives users the ability to generate and edit text and images. A more robust system allows for the management of audio & video, HTML & other codes, Search Engine Optimization (SEO), and other elements important in today’s world of eCommerce.


The WordPress CMS.

The WordPress CMS.


Theme vs. Content

As it says in the name, a CMS allows for the creation of content. It doesn’t establish a website’s theme or design. This may be done through pre-created templates on the web platform or custom-designed by a digital services company.
Think of the design template as a newly-constructed home with empty rooms and bare walls. The CMS is the interior designer that adds content such as paint, window dressings, and furniture.

The Managing of Others

Another area of CMS involves management of others selected to work on the project. For instance, members of the Time4 Digital team would be able to update content but not have the capability to change passwords or add/remove access. This adds an extra layer of security to prevent malicious activity.

Additional Strengths of a CMS

A strong CMS is required to produce multiple forms of quality content with little difficulty. Thus, it must have the power to be fast on the draw, or the word, or the upload with very little lag time. An efficient CMS means quicker publication of your website.
In addition, a powerful CMS needs to provide the most popular options at no extra charge. This results in a robust and active website instead of one which seems barren and static. The free options should include tools for SEO review so you can check keyword saturation, Google titles, transition words/phrases, and other items.

The Wix CMS

Avoid These CMS Negatives

No CMS is perfect. There may be one or two things which simply don’t work. However, the negatives should never outnumber the positives.

One major turn-off is the lag time for content changes. If you have a sales promotion or rave review to publish, you don’t want it delayed because the CMS can’t handle the data flow. If your website drives your business, then you need one with powerful caching capabilities for quick retrieval and release of content.

Also, examine the site’s security protocols. Simple username/password access without options to assign different permissions or enable multi-factor authentication (MFA) opens the site to hacking or other malicious activity. After working so hard on your site you don’t want it to be hijacked or defamed.

Another downside to watch for is the inability to create content without extensive coding or purchasing needed add-ons. Truly specialized options may require an additional fee. However, you shouldn’t have to pay for plugins to add different fonts, high-end graphics, or streaming videos. The inability to perform these tasks without a paid option reveals the basic CMS platform is truly basic.

You also want a rapid response to resolve any issues encountered in the CMS. Therefore, you don’t want a response to be something about increased volume delays or a request to pay extra for high-priority customer service. No matter if you use a company’s basic or advanced CMS, response time should be the same.

Now That You Know About CMS …

… are you ready to take the next step in turning your visions into digital reality? If so, and you want some help, feel free to contact us at Time4 Digital. We’ll work with you to ensure the finished product is what you have always desired for your business website.

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