Website builder to choose: Wix vs WordPress

Posted on 15 December 2018

WordPress Vs Wix

Publishing a web page in 2018 has never been easier, in fact, one might argue that the choice of what platform to use is more complicated than the actual publishing. While WordPress has been around for quite some time, it appears Wix has come to stay. For an average web publisher, the choice of what platform to use usually lies between Wix and WordPress even though there are many others 

In this review of WordPress versus Wix, the pros and cons of both platforms will be compared, after which you will be able to decide which of them is the most appropriate for you depending on the purpose of your work.

These comparisons will be broken down into 6 different categories

1.    Ease of Use

2.    Pricing Policy

3.    Plugins and Apps

4.    Design 

5.    E-commerce 

6.    User Support

Ease of Use

Wix:  Wix has a user-friendly interface which comes with powerful and easy to use tools to build websites. With a simple dragging, dropping and clicking, it makes it quick, smooth and fun to build, design and publish a website even without having any prior knowledge about how websites are being made.

Wix also makes use of Artificial intelligence in website design and content creation allowing the launch of full-featured websites in a couple of minutes, making it easier for small business owners to create web pages simpler and quicker. The only thing expected is to have the owner answer a few questions about the company and design selection. 

WordPress:  Using WordPress is difficult compared with Wix, it does not come with the drag and drop page builder like that of Wix, where one gets every feature like hosting template and all with just a single account, in WordPress, one only gets a CMS ( which is the easiest open source available), but not good enough for publishing web pages.

Pricing Policy

One of the factors to be considered when choosing a platform is the cost, and this will depend on your desire.    

Wix: Creating a basic website builder on Wix is totally for free although it adds Wix branded advertisements on the top and bottom of the page and you cannot use a custom domain name for the site. An upgrade to a premium plan should fix this if one is not satisfied with it and also to get additional features. There are five paid versions: Connect domain ($4.50/mo), Combo ($8.50/mo), Unlimited ($12.50/mo), eCommerce ($16.50/mo) and VIP ($24.50/mo). These are discounted if you choose to pay annually.

WordPress is also free but to publish it, one need to purchase a domain name and web hosting plan which may reach hundreds of dollars. Doing the calculation hosting ($7-$12/mo) + theme (free/$20-$100, one-time payment) + plugins (free/$20-$200, one-time payment).

Plugins and Apps

Plugins and apps are basically third-party extensions that add more features to the platform.

Wix: The third-party extensions are called Apps on Wix, and over 200+ apps are offering a great variety of features like the gallery, contacts, email list and so on. Most of the apps are free, and some have to be subscribed for on a monthly or yearly basis.

WordPress:  Here, they are called plug-ins, and there are over 55,000+ plug-ins on WordPress. One can do almost anything with the WordPress as long as you can imagine it, there’s a plug-in for it. The plug-ins are also free, and some have to be paid for.


Wix: There are over 70 different industry categories with over 500+ templates one can make choices from. With the built-in tools, you can change the layout, rearrange items and make changes where necessary to the design. The only problem with Wix template is that users can’t switch templates in the middle of editing. Also, the Wix templates are mobile-ready and can be altered to the mobile look using Wix’s Mobile Editor.

WordPress:  There are thousands of free and paid themes on WordPress, and they can only be found in two places: the theme directory and the independent marketplaces and theme shops. Unlike Wix, themes can be changed anytime even during editing.  Although designing is quite complicated on WordPress as what you see is often not what you get and so without having prior knowledge on HTML/CSS, it will be difficult to get the desired design of choice 


Wix:  E-commerce is only available to those with a paid plan, that is, those on a free basic plan are not allowed to run an e-commerce store. The disadvantage of selling things online on Wixstore is that it can only be done with a few third-party apps and these apps are expensive with their monthly fees, having limited gateway payment (only Paypal or and also limited uses. 

WordPress: It’s much easier to create an online store on WordPress using WooCommerce. Apart WooCommerce there are also other eCommerce plug-ins on WordPress that can be used both physical and digital goods, events, services and so on.

User Support

Wix: Wix has a massive support centre. There are over 262,000 topics posted in the official support forum, hundreds of video tutorials and walkthroughs, email support and also an entire education program – WixEd.

WordPress: There’s no official support centre for WordPress although there is a large community of webmasters specializing in WordPress and so one can easily get a tutorial video or article on how to go about things on the WordPress


Looking at Wix, all the heavy works are being done for the user, and all that is required is uploading content and a little personal adjustment here and there. It’s the easy way out and better option for beginners especially those without no prior knowledge on website building or coding.

WordPress is way powerful and more superior to Wix as a publishing platform for all types of website and to succeed here, a basic knowledge of coding and website design is required. Choosing WordPress will be the better decision on the long run if one is willing to spend time and make an effort as the only limit here is your imagination.

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