WordPress Gutenberg – Will change the World Once Again?

Posted on 29 August 2018

WordPress Gutenberg is the new editor interface for WordPress.org. As of this writing, it is available as a downloadable plugin. However, it will be fully integrated into the long-awaited version 5.0 upgrade of the nearly two-decade-old Content Management System (CMS).

WordPress Gutenberg – how the new WordPress.org editor, may help your future business

Gutenberg – the inventor of movable type printing.

In the 15th century, Johannes Gutenberg changed the world with the invention of the printing press. Will the name Gutenberg change the world once again in the 21st century?

WordPress Gutenberg – Real and Virtual Blocks

It’s probably not a coincidence that WordPress named their new editor Gutenberg. The original printing press utilized groups of type blocks to create individual words and complete sentences.

Text blocks are also part of WordPress’ Gutenberg. So are blocks for images, videos, audio, codes, embeds, and much more. Basically, anything essential to building a website for your business is available in block mode.

Wordpress Gutenberg editor blocks

WordPress Gutenberg – An example of CMS blocks for WordPress’ new editor.

New to WordPress is Not New to the World

The concept of Gutenberg is brand new to WordPress but not to others in the world of digital marketing. Other platforms have utilized the concept of editing blocks for a number of years. For instance, the Wix dedicated platform provides similar content-building options to Gutenberg. Marketing automation site Active Campaign and sales platform ClickFunnels use similar block technology.

The content building tools of the dedicated web platform Wix.com

The content building tools of the dedicated web platform Wix.com

Why does WordPress consider it new technology? The simple answer is their visual editor hasn’t changed much since its inception. The deeper answer is WordPress Gutenberg may change the very nature of website building for users and developers.

Plugins be Gone?

By today’s standards, the WordPress editor is very basic. Enhancements to a website are by way of numerous plugins that affect text styles, images, colors, etc. Many of these plugins are free. Some of the more intricate models cost extra.

A brief example of WordPress plugins.

A brief example of WordPress plugins.

The goal of the new interface is to minimize the use of plugins to develop rich website content. Instead, the blocks incorporate the best the plugins offer for text, images, media, etc.

For example, instead of searching for a plugin to create a table, there’s already a block available to insert onto the website and modify. Overall, WordPress wants to make building a website enjoyable instead of filled with ongoing frustration.

This doesn’t mean the total elimination of plugins. Unlike its dedicated platform sibling WordPress.com, WordPress.org is open source. This means there will always be a need for plugins and coding to ramp up various aspects of a website.

Will (WordPress) Gutenberg Change the World Once Again?

The answer to that question is still up in the air. As of this writing, the plugin can be used for WordPress version 4.9.8. There are more than 200,000 active installations of the editor. Yet, the nearly one thousand reviews have only averaged out to 2.5 stars.

Granted, WordPress Gutenberg is still in beta-testing mode, so there are bound to be many tweaks between now and its official release in WordPress 5.0. In the end, the biggest test of the new editor will take place once it’s the standard instead of an optional plugin.

Now it’s your turn. Have you installed and used the block editor? Let us know what you think.

No matter if you need a plugin now or a Gutenberg block built later, the team at Time4 Digital can help you turn your visions into extraordinary reality.

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